Sometimes, when you turn on the TV in Ireland (and the UK as well, I think), you come across these weird advertisements. A full-grown gorilla sits in front of a drum kit, apparently listening to one of those long-time-not-heard 80’s songs (Phil Collins and Bonnie Tyler, I think) – and at the song’s peak, piling into it and battering the hell out of those drums.
These ads are for milk chocolate.
No reason, no sense. But everybody talks about it: Goal reached.
And there are others.
This is, by the way, what the Swedish advertiser’s annual award organisation Roy thinks about it:
(via I believe in Advertising)
Yeah, that’s bonnie Bonnie (but not Phil Collins, incidentally). I like this song and can understand the gorilla’s passion perfectly well. However, I prefer Sainsbury’s chocolate or continental.
[...] English chocolate manufacturer Cadbury’s famous Gorilla ad? They’ve come up with something weird again. Of course, no relation to the product advertised [...]